The Apoena Ecocare concept is an addition of many experiences, concerns and personal pursuits. I’ve always had a lot of allergies, and lived looking for options that would allow me, for example, to wear makeup without harming myself. On the other hand, I worked for many years in the cosmetics branch, and was daily confronted with the sad truth behind traditional cosmetics and hygiene products. Furthermore, the amount of plastic in packaging has always been something that bothered me, there is often more plastic than product!

After a lot of research, testing and time, I’ve found the solutions I was looking for, to balance my needs with a natural, ethical and sustainable lifestyle. And then the Apoena dream started to be cultivated in my heart. Why not to share this with others?

As a journalist, I want to talk about this. I want to provide information so people can make conscious choices. As a holistic therapist, I’m daily reminded and reminding people of the importance of living in connection with ourselves and everything around us. Conscience is a movement that happens from the inside out. As much as we are connected with our essence, as much we feel like making little changes that will help us to live in a more meaningful and joyful way.